The main target group is women between the ages of 12 to 40 years.
In the case of India, though, we have another selector: people in the urban areas who have a sufficient disposable income to spend on jewelry or fashion.
The product sold will be handmade jewelry, glass collection, textiles.
However, in India, jewelry is a precious possession that is designed and crafted to last more than a lifetime and to be inherited from mother t daughter.
But do Indian women really afford to buy any of the product in the gamma of Pernille Bulow?
Necklace: 399DKK (€53,63)
Bracelet: 229 DKK (€ 30,78)
Earrings: 169 DKK (€ 22,72)
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