Segment A: medium class without children
singles and married couples with no kids ,good educational background and own their business especially whole sale and retail, age around 30yrs,annual income of 331,000Rs and expenditure of 254,000Rs
Segment B: medium class with children
married with young children, good education and usually own their businesses esp. in the manufacturing sector. Chief wage earner: age 36.income 345,000 expenditure:263,00.
Segment C: medium-upper class
singles and married couples, good educational background. Working in public and private companies.income:601,000 expenditure:427,000. Age 32.
Segment D: medium-low class
singles in their mid or late twenties, young professionals with good educational background.age:25-29 income 137,000Rs expenditure 118,000Rs
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