Tuesday 22 March 2011
Target group
The main target group is women between the ages of 12 to 40 years.
In the case of India, though, we have another selector: people in the urban areas who have a sufficient disposable income to spend on jewelry or fashion.
The product sold will be handmade jewelry, glass collection, textiles.
However, in India, jewelry is a precious possession that is designed and crafted to last more than a lifetime and to be inherited from mother t daughter.
But do Indian women really afford to buy any of the product in the gamma of Pernille Bulow?
Necklace: 399DKK (€53,63)
Bracelet: 229 DKK (€ 30,78)
Earrings: 169 DKK (€ 22,72)
In the case of India, though, we have another selector: people in the urban areas who have a sufficient disposable income to spend on jewelry or fashion.
The product sold will be handmade jewelry, glass collection, textiles.
However, in India, jewelry is a precious possession that is designed and crafted to last more than a lifetime and to be inherited from mother t daughter.
But do Indian women really afford to buy any of the product in the gamma of Pernille Bulow?
Necklace: 399DKK (€53,63)
Bracelet: 229 DKK (€ 30,78)
Earrings: 169 DKK (€ 22,72)
Monday 21 March 2011
Copyright.
All the intellectual properties and work that has been uploaded on this blog is copyrighted by Valeria Vismara and Titus Kasujja.
The work has been created since the 21-03-2011.
This work was meant as an homework for project week at 46h.dk as documented below:
http://46h.dk/index.php?option=com_content&view=article&id=513&Itemid=13565
If this post exists means the intellectual properties has not been sold to the owner of
http://www.pernillebulow.dk/?Id=709 or anyone else.
If any of this work gets used without permission of either of the owners is to be considered as copyright infringement.
The work has been created since the 21-03-2011.
This work was meant as an homework for project week at 46h.dk as documented below:
http://46h.dk/index.php?option=com_content&view=article&id=513&Itemid=13565
If this post exists means the intellectual properties has not been sold to the owner of
http://www.pernillebulow.dk/?Id=709 or anyone else.
If any of this work gets used without permission of either of the owners is to be considered as copyright infringement.
Extra factors
After collecting some data about India in this post:
http://pernillebu.blogspot.com/2011/03/india-main-facts.html
It was time to elaborate some of it.
One of the main factor that determines the success of the product is the access to the online website:
http://www.pernillebulow.dk/?Id=709
But as we saw out of the ca. 1.2 bilion people living in india only 61.338 million people have access to the internet.
What does it really mean in percentage though?
After few simple calculation following the formula
1.2B : 100 = 61.338MIL : x
We found out this situation:
This means that, even if the amount sounds enormous only 5.12% of the indian population has actually access to a computer AND internet connection.
http://pernillebu.blogspot.com/2011/03/india-main-facts.html
It was time to elaborate some of it.
One of the main factor that determines the success of the product is the access to the online website:
http://www.pernillebulow.dk/?Id=709
But as we saw out of the ca. 1.2 bilion people living in india only 61.338 million people have access to the internet.
What does it really mean in percentage though?
After few simple calculation following the formula
1.2B : 100 = 61.338MIL : x
We found out this situation:
This means that, even if the amount sounds enormous only 5.12% of the indian population has actually access to a computer AND internet connection.
Few calculations
Segment A- middle class without children.
Given the fact the segment a earns 331,000 Rupees ( 4,500 EU ca and 34,000 DKK ca ) per year and spend 254,000, leaves a yearly margin of income of circa 77,000 rs.
Which is ca 1,041 EU and 7,900 DKK ca.
If we divide the income monthly an average Indian citizen earns 375 EU per day which means 12/14 EU daily.
The segment B in circa in the same situation as segment A.
Segment C - middle upper class.
The segment C earns around 601,000 RS per year ( 8,171 EU ca and 62,000 DKK ca ) and spend around 427,000 RS.
Their margin of income then is around 174,000 RS which is around 2,373 EU and 18,000 DKK.
So their monthly income would be 681 EU and 22 EU daily.
Segment D -middle low class.
The segment D earns around 137,000 RS per year ( 1,854 EU ca and 14,070 DKK ca ) and spend around 118,000 RS.
Their margin of income then is around 19,000 RS which is around 257 EU and 1,951 DKK.
Which means their monthly income is around 115 EU and 11,470 DKK.
That means that daily segment D earns circa 4-5 EU which is 30-40 DKK.
Given the fact the segment a earns 331,000 Rupees ( 4,500 EU ca and 34,000 DKK ca ) per year and spend 254,000, leaves a yearly margin of income of circa 77,000 rs.
Which is ca 1,041 EU and 7,900 DKK ca.
If we divide the income monthly an average Indian citizen earns 375 EU per day which means 12/14 EU daily.
The segment B in circa in the same situation as segment A.
Segment C - middle upper class.
The segment C earns around 601,000 RS per year ( 8,171 EU ca and 62,000 DKK ca ) and spend around 427,000 RS.
Their margin of income then is around 174,000 RS which is around 2,373 EU and 18,000 DKK.
So their monthly income would be 681 EU and 22 EU daily.
Segment D -middle low class.
The segment D earns around 137,000 RS per year ( 1,854 EU ca and 14,070 DKK ca ) and spend around 118,000 RS.
Their margin of income then is around 19,000 RS which is around 257 EU and 1,951 DKK.
Which means their monthly income is around 115 EU and 11,470 DKK.
That means that daily segment D earns circa 4-5 EU which is 30-40 DKK.
Segmentation
Segment A: medium class without children
singles and married couples with no kids ,good educational background and own their business especially whole sale and retail, age around 30yrs,annual income of 331,000Rs and expenditure of 254,000Rs
Segment B: medium class with children
married with young children, good education and usually own their businesses esp. in the manufacturing sector. Chief wage earner: age 36.income 345,000 expenditure:263,00.
Segment C: medium-upper class
singles and married couples, good educational background. Working in public and private companies.income:601,000 expenditure:427,000. Age 32.
Segment D: medium-low class
singles in their mid or late twenties, young professionals with good educational background.age:25-29 income 137,000Rs expenditure 118,000Rs
singles and married couples with no kids ,good educational background and own their business especially whole sale and retail, age around 30yrs,annual income of 331,000Rs and expenditure of 254,000Rs
Segment B: medium class with children
married with young children, good education and usually own their businesses esp. in the manufacturing sector. Chief wage earner: age 36.income 345,000 expenditure:263,00.
Segment C: medium-upper class
singles and married couples, good educational background. Working in public and private companies.income:601,000 expenditure:427,000. Age 32.
Segment D: medium-low class
singles in their mid or late twenties, young professionals with good educational background.age:25-29 income 137,000Rs expenditure 118,000Rs
Data collection.
Population : 1,189,172,906 (July 2011 est.)
Age Structure:
0-14 years: 29.7% (male 187,450,635/female 165,415,758)
15-64 years: 64.9% (male 398,757,331/female 372,719,379)
65 years and over: 5.5% (male 30,831,190/female 33,998,613) (2011 est.)
Median Age:
Urbanization:
Major city population:
DELHI (capital) 21.72 million
Mumbai 19.695 million
Kolkata 15.294 million
Religion:
Hindu 80.5%,
Muslim 13.4%
Christian 2.3%,
Sikh 1.9%
other 1.8%
Economic Overview: India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997.
Labor force: 478.3 million
Main occupation:
Median Age:
total: 26.2 years
male: 25.6 years
female: 26.9 years (2011 est.)
Urbanization:
urban population: 30% of total population (2010)
rate of urbanization: 2.4% annual rate of change (2010-15 est.)
Major city population:
DELHI (capital) 21.72 million
Mumbai 19.695 million
Kolkata 15.294 million
Religion:
Hindu 80.5%,
Muslim 13.4%
Christian 2.3%,
Sikh 1.9%
other 1.8%
Economic Overview: India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997.
Labor force: 478.3 million
Main occupation:
agriculture: 52%
industry: 14%
services: 34%
Population below poverty line: 25%
Broadcast Media:
Doordarshan, India's public TV network, operates about 20 national, regional, and local services; Privately-owned TV stations are distributed by cable and satellite service providers; Government controls AM radio with All India Radio operating domestic and external networks; news broadcasts via radio are limited to the All India Radio Network; since 2000, privately-owned FM stations are permitted but limited to broadcasting entertainment and educational content.
Population with internet access: 61.338 million
Main reference: https://www.cia.gov/
Population below poverty line: 25%
Broadcast Media:
Doordarshan, India's public TV network, operates about 20 national, regional, and local services; Privately-owned TV stations are distributed by cable and satellite service providers; Government controls AM radio with All India Radio operating domestic and external networks; news broadcasts via radio are limited to the All India Radio Network; since 2000, privately-owned FM stations are permitted but limited to broadcasting entertainment and educational content.
Population with internet access: 61.338 million
Main reference: https://www.cia.gov/
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